Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..

Story so far — Started working at 12. No fancy origin story. Just broke, hungry, read about Steve Jobs, and got fueled to learn design with pirated Photoshop 5 on a classic Celeron processors.


Assembled and sold PCs in school. Built websites before “design thinking” became a ugly PowerPoint template. Did engineering by day, freelanced by night. Ate failure for years. Startups died. Products crashed. I didn’t.


Took a job at Moonraft Innovation Labs to learn from the best leaders and kill debt. Built experiences for various top brands, and made a dent on the digital banking universe. Ended up building and running a UX design studio in South Africa within a decade. No MBA. No defined roadmap. Just war scars and output.


Then I saw AI coming. Dropped titles. Took the hit. Got out of the comfort zone. Joined Lowe’s and —

  • Crushed the vendor. Rebuilt Visual Search from the ground up,
    in-house, better and faster.

  • Rolled out Visual AI systems and Evaluation Frameworks that made our core team and internal clients rethink how they worked.

  • Got pulled into the Lowes.com/AI game — laid the foundation, built the core, then watched it shift hands. Went to the market as myLow, peace.

  • Building Style Your Space, Gen-AI based styling engine — launched two solid versions of interior spaces. Now styling outdoor landscapes, patios, and cooking up what’s next.


I build. I bleed. Repeat.

At 48hr Hackathaon with one of the best engineering minds, building next fin-tech for Africa at Sandton, Gauteng

Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

Forged by failures.
Fueled by curiosity.

Here to build what matters.

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..

15+ years shipping what actually matters. Design that converts. Strategy that scales. Execution that makes noise — powered by a rare blend of Product Design and Product Management..